BenQ announces ZOWIE as the new brand for e-Sports
EINDHOVEN, THE NETHERLANDS, December 10, 2015 — BenQ, the internationally renowned pioneer in monitors designed for eSports, today announced that the ZOWIE brand will represent the company’s future releases in this market.
Following the recent announcement of its investment in ZOWIE GEAR, BenQ has further demonstrated its dedication to this segment by adopting ZOWIE as the new brand for its gaming-related line. BenQ will continue to show its commitment to gamers by providing eSports athletes with premium professional gaming products via the ZOWIE identity.
All future BenQ gaming-related merchandise will be introduced under the ZOWIE name. Combining the core competences of BenQ and ZOWIE, new ZOWIE-branded eSports devices will focus on ergonomics and personalization to provide innovations that truly enhance player performance and enjoyment.